Our CEO

"In the pursuit of greatness, never underestimate the power of wellness and recovery."

   CEO Will Kelly brings a wealth of experience as a former semi-professional hockey player, instilling in him a deep appreciation for day-to-day Wellness & Recovery. Throughout his athletic career, he faced physical and mental challenges, which highlighted the critical role of wellness and recovery equipment in maintaining peak physical and mental condition.
Having personally navigated the demands of competitive sports, Will understands the intricate balance between rigorous training, effective recovery, and mental resilience. His journey on and off the ice underscored the need for accessible, state-of-the-art wellness tools that enable athletes, to optimize their performance, prevent injuries, and foster long-term health. This insight drove him to found a company committed to finding the wellness & recovery product that cater to the evolving needs of athletes across various disciplines, while also being applicable to individuals seeking to prioritize their holistic well-being.